Managing a beauty salon requires skills that go beyond the technical knowledge essential to the practice of an esthetician. As in any business, the concerns range from the choice and decoration of the premises, through the training and professionalism of the assistants, inventory control, finances, customer acquisition and loyalty strategies… the list seems endless!
The good news is that you can count on a beauty salon app that allows you to manage your beauty centre efficiently. Today’s post brings you nine tips to help you stay focused on what is really important in your business: your customers.
Tips for managing your beauty salon
Plan well the design of your beauty salon
The design of the premises counts a lot when it comes to attracting the attention of potential customers. You must take into account the organization of the space, good lighting, appropriate furniture, a design that facilitates work… In the same way, an environment with a wi-fi connection, magazines, TV, water and coffee make the wait more pleasant. Remember that the physical, external and internal image of your beauty salon is also a business card for your business.
Study the market, investment and return
You must always be aware of market trends and know the possible investment and return of each treatment. Stock control, product entry and exit records are directly related to the health of your company. You should also know which are the treatments that generate the most profits and invest in their promotion. Statistics and reports such as cash flow are essential to control these numbers. Knowing how to negotiate discounts with suppliers is also crucial. And the golden rule: never mix personal finances with those of your beauty salon.
Do not forget complete control of the agenda
Having total control of the schedule of your beauty salon is very important. The salon app should have a very visual and intuitive schedule. In addition, with the app, your clients will be able to make an appointment in your salon in just a few seconds! Your app will automatically record all meetings, and you will not have to worry about anything.
Know your customers very well
Efficient customer management helps you to know in-depth your target audience, their preferences and favourite treatments, contact, birthdays, interests… With this information at hand, it is possible to carry out personalized marketing actions, offer promotions of their interest and stimulate them to invite your friends. Show your customers that they are special and work to keep them.
Avoid waste: reduce and reuse
Control the amounts used of products such as creams, shampoos and conditioners, and resources such as water and energy. Run awareness campaigns among your employees and avoid waste with simple rules such as drying towels in the open air or turning off the water and light when they are not being used. Choose machines that consume less energy.
Pay close attention to hygiene and cleanliness
Hygiene in your beauty salon is essential because it is related to the health of your employees and customers. Dress your team in a professional and impeccable uniform, showing a fresh and clean image, in addition to having neat and clean hair (off the face), simple makeup and no false nails. All these details will make a difference. Good grooming and personal hygiene say a lot about you.
Control your stock
A good manager of a beauty space uses only quality products and knows everything that goes into and out of his stock. It does not accumulate large amounts, as it represents stagnant capital. Make a realistic forecast of your needs, monitor the products’ expiration date, and have good suppliers. Periodically check the stock. To have efficient inventory management, having a mobile app, which alerts you when a product is about to run out, presents you with data and reports and allows you to stay informed of each product is essential.
Take care of your team, its preparation and motivation
A good leader listens to people, thinks about their training, their quality of life and strives to make teams more motivated. The productivity, concentration and commitment of your employees depend in large part on that. In the case of businesses such as aesthetics, it is even more important because employees are the most direct contact with the customer. Therefore, promoting good results, investing in their professional improvement and in their training to deal with the client, and building an atmosphere of dialogue and transparency will make a difference.
Communication is the key to a good sale
Warren Buffett considered one of the largest investors in the world, talks about the importance of communication in building a company’s reputation. A manager must bear in mind that this investment in communication is never superfluous if it is planned and aligned with the objectives of your business: whether through the internet, social networks, mobile phone, mail, advertising or marketing actions of small or large scope, you must make yourself heard to be seen and remembered. Marketing actions are essential to win and retain customers.